Target Audience questionnaire

1.       How old are you (please select the one which applies)

(15-17)   (18-20)   (21-23)   (24+)

2.       What is you gender?

(male)  (female)  (other)  (prefer not to say)

3.       Please give 3 examples of artists you listen to and enjoy

1.    …………………………………………………….

2.    …………………………………………………….

3.    …………………………………………………….

4.       Which genre(s) of music are you most interested in? (please circle all that apply)

(pop)   (rock)   (indie)   (folk)   (country)   (electronic)   (R&B)   (Psychedelic)   (House)   (reggae) (Metal)  

5.       How important are music videos to you in relation to your favourite artist/genre (10 being very important and 1 being least important)

1---2---3---4---5---6---7---8---9---10

6.       What do you look for in a music video and what do you find most entertaining?

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

7.       Do you prefer a music video to follow a narrative?

(yes)    (no)    (sometimes)    (not bothered)

8.       Please given at least 2 examples of music videos which you have enjoyed watching and give a reason why you like it.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

9.       What would you expect to see in an indie/ psychedelic pop music videos and would you enjoy it?

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

10.   Do you prefer a music video to feature the artist of the song or not? (please select the one which applies)

(feature artist)    (don’t feature artist)    (not bothered)

11.   If an artist which you are interested in brings out a new record, do you look forward to watching the music video? (please select the one which applies)

(yes)   (no)   (sometimes)   (not bothered)